Depending on the type of account, they can post daily or weekly and can appear directly in WeChat’s list of chats, amongst the user’s friends and group chats. Articles can be shared to individual and group chats, as well as WeChat Moments, and users follow the account to receive notifications for new updates. Official Accounts let sellers post articles about their brand and direct users to their store. The leading providers are WeiDian, WeiMob, and YouZan. There are also several “no-code” platforms that allow sellers to open WeChat store websites without developing their own platforms – i.e., “Shopify for China”. Mobile websites of Pinduoduo and Lululemon accessed via WeChat Do not appear directly in search results (but Official Accounts, articles, and Moments posts can be searched).Mobile websites, known as H5’s in China, are accessed via WeChat’s built-in web browser and usually function almost as well as Mini Programs. WeChat Mini Programs of New Balance and KFC Currently cannot be shared to WeChat Moments on iOS devices (likely to change).Code updates must pass verification before going live, which can take 1-48 hours.This limits advertising on third-party platforms. Larger and more aesthetic appearance when shared to chats.Can access advanced phone features such as Bluetooth, accelerometer, gyroscope, wifi, etc.Quick access to the user’s phone number without sending a verification code by SMS.Recent and bookmarked Mini Programs are easily accessed.Access to Subscribe Messages to send service notifications to users.Development is usually faster than with a comparative e-commerce website.This often gives the best experience for users accessing your e-commerce store through WeChat. WeChat serves as an app store for Mini Programs, which are apps that function inside of WeChat. Both can be accessed from Official Accounts, articles, users sharing to individual or group chats, or by scanning QR codes. Mini Programs and mobile websites are both used to host e-commerce stores within WeChat. Mini Programs and mobile websites make for excellent online stores in WeChat, while Official Accounts and Channels let you craft your brand image and reach new customers. The next step is launching your brand on WeChat to access 1.3 billion monthly active users. ![]() So, you are already selling on JD and Tmall. *This article was originally published on FOCUS as a guest blog on April 25th, 2022
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